Winter Storms: To Name, or Not to Name?

You might remember this scene and others like it, from the nasty winter storm of
January 2011, later dubbed "Carmageddon".

It seems like everything is getting a label lately. In today's social media- frenzied society, it's not surprising that even winter storms are getting names like "Snowmageddon" and "Frankenstorm". Heck, we've been labeling celebrity couples for more than a decade (remember Bennifer?), so why not winter storms, too?